1. INFORMATION WE COLLECT

We collect information in several ways, including what you provide directly and what is collected automatically.

a) Information You Provide Voluntarily

When you interact with our Site (e.g. create an account, place an order, contact us, leave reviews, subscribe to marketing), you may provide:

• Your name
• Email address
• Phone number
• Shipping and billing addresses
• Payment information (e.g. credit card or other payment method)
• Username and password (if registering)
• Purchase history and preferences
• Content you post (reviews, comments, images)
• Other information you choose to provide

b) Automatically Collected & Technical Information

When you visit the Site or use our services, we may collect:

• Device information (browser type, operating system, device identifiers)
• IP address
• Time zone and location data (derived from IP)
• Browsing behavior: pages visited, time spent, referral URLs
• Cookies, web beacons, tags, pixels, log files
• Analytics and tracking data

We use these tools to understand how users interact with our Site, to improve performance, and for fraud detection.

2. HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes:

• To process, fulfill, and ship your orders
• To communicate with you (order updates, customer service, returns)
• To send promotional materials, offers, newsletters (if you consent)
• To improve and optimize our Site, products, and services
• To detect and prevent fraud or abuse
• To comply with legal obligations (taxes, reporting)
• To provide personalized experiences and recommendations
• To run contests, surveys, or market research

3. SHARING & DISCLOSURE OF INFORMATION

We may share your personal information under certain circumstances:

Third-party Service Providers

We engage trusted third parties to perform functions on our behalf, such as:

• Payment processors
• Shipping and logistics providers
• Email / marketing platforms
• Customer support, chat, or ticketing tools
• Analytics and ad platforms
• Fraud prevention and security services

These service providers only have access to the data necessary to perform their functions and must abide by confidentiality and data protection obligations.

Legal Obligations & Protection

We may disclose your information when required by law or in response to valid legal requests (court orders, governmental authorities). We may also share information to protect our rights, property, or safety, or that of users.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to a successor or buyer.

Aggregate / Anonymized Data

We may share aggregated or de-identified information (which cannot reasonably identify you) for analytics or business purposes.

We do not sell your personal information for marketing purposes to unrelated third parties.

4. COOKIES & TRACKING TECHNOLOGIES

We and third parties use cookies and similar technologies to operate and improve our Site. These may serve to:

• Maintain your session (e.g. keep you logged in, preserve shopping cart)
• Remember your preferences and settings
• Analyze usage (via Google Analytics or similar)
• Support advertising and marketing (retargeting, personalized ads)

You may disable or restrict cookies via your browser settings, but that could limit functionality of the Site.

5. BEHAVIORAL ADVERTISING & OPT-OUT

We may use the information we collect to deliver targeted advertising or marketing based on your interaction with our Site and other sites. Third-party ad services (e.g. Facebook Ads, Google Ads) may use cookies and similar technologies to show you relevant ads.

You can opt out of targeted advertising via:

• Google Ads Settings
• Facebook Ad Preferences
• Network Advertising Initiative (NAI) opt-outs
• Browser-level settings

If you are in a jurisdiction with “sale” or “sharing” rules (e.g. California), you may have the right to opt out of certain data uses. Contact us to exercise those rights.

6. YOUR RIGHTS & CHOICES

Depending on your location, you may have rights regarding your personal information:

• Access: Request a copy of data we hold about you
• Correction: Ask us to correct inaccuracies or incomplete info
• Deletion: Request deletion of your data (subject to legal constraints)
• Restriction / Objection: Limit or object to certain processing
• Opt-out of marketing: Unsubscribe from promotional emails or SMS
• Data portability: Request your data in a machine-readable format

To exercise any of these rights, contact us at info@lillieandlilah.com. We may require identity verification before acting on requests.

7. DATA RETENTION

We retain your personal information to:

• Provide services and fulfill orders
• Comply with our legal and regulatory obligations
• Resolve disputes and enforce agreements
• Maintain anonymized, aggregated data for analytics

8. SECURITY

We implement technical, administrative, and physical safeguards to protect your data (encryption, secure networks, access controls). However, no system is perfect — we cannot guarantee absolute security. In case of a data breach, we will follow legal obligations to notify users and relevant authorities.

9. CHILDREN

Our Site is intended for users aged 13 or older. We do not knowingly collect personal information from children under 13. If we discover that we have collected data from someone under 13 without appropriate consent, we will promptly delete it.

10. USER-GENERATED CONTENT

If you post reviews, comments, photos, or other content, that content may be viewable by others and may include identifiers you voluntarily include (e.g. your name). We are not responsible for how third parties use that content once posted.

11. SMS / TEXT MESSAGING

If you opt into SMS marketing or notifications:

• You agree to receive recurring messages (e.g. order updates, promotions)
• Message & data rates may apply
• You can opt-out at any time by replying “STOP” or following unsubscribe links
• You can request assistance via “HELP” or contacting us

If you have consented to SMS, we manage and store opt-in status in compliance with applicable laws.

12. LINKS TO OTHER WEBSITES

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The revised version will include a new “Effective Date.” Continued use of the Site after changes constitutes acceptance of the updated policy. We encourage you to review this policy from time to time.

14. AGREEMENT TO OUR TERMS & CHANGES TO THIS PRIVACY STATEMENT

By using this Site, you consent to the collection and use of information by Lillie & Lilah from the Site as indicated above. Lillie & Lilah reserves the right to modify this privacy policy at any time. We will promptly reflect any such modifications in these Web pages.

15. CONTACT US

If you have any questions, concerns, or requests about this Privacy Policy or your personal data, reach out to:

Lillie & Lilah, LLC
Email: info@lillieandlilah.com
PO BOX 826
Windham NH, 03087